Marketing for insurers in a market built on trust
Insurance is a product nobody likes to think about, until they need it. REX.digital helps insurers and underwriting agencies be visible and credible at the moment it matters.
Sound familiar?
Strict rules for communication
What you can promise and how you phrase it is regulated. That makes standing out harder.
Low engagement
Customers rarely shop around, and when they do they mostly compare on price.
Intermediaries and end customers
You need to convince both advisers and end customers, each with a different story.
Legacy systems
Data is spread across systems, making it hard to see what your marketing delivers.
How we help insurers
Signal magnets
A risk scan or premium check that gives business clients insight in a few minutes.
Read moreAudits
An AI audit of your systems and processes: what can be done smarter with AI, and where is data going unused?
Read morePerformance
Campaigns and content aligned with the moments customers start looking, within regulatory boundaries.
Read moreBrand & strategy
A positioning that builds trust and goes beyond the lowest premium.
Read moreCoaching & training
Teach your team to use AI safely and responsibly in a regulated environment.
Read moreHow AI can help here
Content that is checked up front against your own guidelines on what you can and cannot promise.
Topics we often work on
- Content around life events
- Marketing through intermediaries
- Business insurance
- Data and attribution
- Trust and reputation
- AI within compliance frameworks
Working in this industry?
Half an hour to go through your situation and show you where we see opportunities.