REX.digital designs and builds signal magnets: the successor to the lead magnet. From a sharp playbook to an interactive AI tool, including landing page, campaigns and monitoring.
B2B buyers do most of their research on their own, long before they get in touch. Knowing who is working on which challenge in that phase gives you a head start.
A classic lead magnet mostly delivers an email address: a generic e-book in exchange for a form, and little follow-up afterwards. A signal magnet goes further. Someone completes a scan, calculates something or picks a topic, and in doing so shows which challenge they are working on, how big it is and how far along they are. Combined with website visits at company level, sales knows not only who is there, but also what the conversation should be about.
With AI and its own software, interactive tools are within reach that until recently were only for big budgets. A scan that gives personal advice, a calculator that builds the business case for your client, or a tool that shows someone the result based on a photo.
Five parts, one ongoing way of working. Already have a signal magnet that should perform better? You can also join halfway.
What does your audience really need?
The starting point is your proposition, your audience and your goals. What question does your ideal client have while researching, and which format helps them most? You get several concepts to choose from.
Creative, and with AI where it helps
From a sharply written playbook to an interactive tool that gives a personal result. With its own software and AI, REX.digital builds tools that stand out, without the budget of a software project.
A page that converts
The signal magnet goes live on a landing page that does one thing: convince the right visitor. With a form that asks what you need, and nothing more.
Reach the right people
A signal magnet without visitors delivers nothing. Campaigns bring your audience to the landing page, and a follow-up sequence keeps new leads warm until they are ready for a conversation.
Who is working on it, and on what?
You see which signals come in, from which companies and about which challenge. That lets sales follow up in a targeted way, and lets you adjust based on what works.
Every signal magnet is designed around your audience. These examples show how wide the possibilities are.
A practical guide to a question your audience struggles with. For example “Your first 50 demo requests in 90 days” for a SaaS company.
A business case template or checklist your audience can use right away. Low-threshold, and a logical first contact.
How does your organisation compare to the industry? A report based on research, with a personal comparison for anyone who enters their details.
Calculate what your solution delivers. For example the time saved by planning software for a logistics company, with an outcome your lead can share with the board.
A short questionnaire, turned into personal advice by AI. For example an AI readiness scan for an education provider, with concrete next steps.
Visitors upload a photo and see the result straight away. A clothing store shows which colour suits someone best; the same principle works for an office furnisher or a facade manufacturer.
Your proposition, your audience and what the signal magnet should deliver.
Two to three concepts, from which the strongest is chosen together.
The concept is developed and you see what is taking shape along the way.
Landing page, campaigns and follow-up go live together.
Tracking results, optimising and preparing the next signal magnet.
AI, performance and brand
An audit puts your goals next to what you are doing today.
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Channels, traffic and conversion
Hands-on help with your channels: paid advertising, organic growth, traffic and conversion.
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Proposition and channel strategy
The foundation under all your marketing: your proposition, your positioning, your image and your long-term strategy.
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Put your team in the driver’s seat
Want your team to do more themselves? We train and coach marketing and sales teams in strategy, performance and the smart use of AI.
Read moreHalf an hour to go through your question and an honest view on what we would tackle.