Migration7 min
The checklist we run through before a website moves
A migration rarely fails on the redirects themselves. It goes wrong in what was never mapped beforehand. This is the order we keep to.
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Blog
What we run into in practice
Notes from our work. Not news items — the things we ran into ourselves and that you can reuse.
Strategy5 min
Why a GAP analysis after the migration is too late
Most migrations are prepared on technology and planning. Rarely on the question of whether you will still cover the same topics afterwards.
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Content6 min
Holding your tone of voice when you write a hundred pages at once
After a migration, dozens of pages often have to appear at the same time. That is exactly when brands dilute — unless you have set out beforehand how you sound.
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