Brand profile and brand book
Who you are, how you sound, which brand names are correct and which templates your site has. The base everything else draws on.
Services
Foundation, direction, execution and review
Four phases that flow into each other. We start with a scan: it determines what your foundation needs and which direction follows from it. Then we execute, and we recalibrate again and again — because the market does not stand still.
Foundation
Who are you, and who do you want to be?
Everything starts here. Without a clear picture of your brand, your proposition and your competitors, every next choice is a guess. The result is a brand book everyone can work from.
Proposition and positioning
What you promise to whom — and which customers you deliberately do not serve. That is what makes a proposition sharp.
Audience and ICP
Who you really want to reach, what problem they have and in what language they think about it.
Competitive picture
Who else is fishing in your pond, where they are stronger and where there is room.
Brand architecture
With multiple products or brands: one story or deliberately separate? With a structure you can explain.
Tone of voice and brand kit
How you write and how you look, recorded so it holds up when several people work on it.
Merging brands
After an acquisition or merger: which proposition takes the lead and what happens to the rest.
Baseline measurement
Where you stand now on visibility, authority and awareness. Without a starting point you cannot prove anything later.
Direction
What is the goal, and how do we get there?
With the foundation in place the question gets concrete: where are the opportunities, which do you take, and in what order? This is also where we set the balance between building and harvesting.
Growth strategy
Where your growth will come from and which lever pays off most at your stage and budget.
Opportunity analysis
Where competitors are dropping the ball on proposition, offering, countries or sectors — and what you can do with that.
Channel and budget split
How much goes to brand, how much to performance. Grounded in analysis rather than gut feel.
SEO strategy
Which topics you want to rank for and why those, tied to your proposition rather than a keyword list.
Content strategy
What you produce, for which stage of the journey and at a frequency you can sustain.
Account based marketing
When you know exactly which companies you want: how to reach them without carpet-bombing your market.
International expansion
Which market first, what you translate and what you write from scratch.
Roadmap and priorities
What you do this quarter and what explicitly comes later, so the daily grind does not win.
Execution
Which actions, which resources?
From plan to practice. This is where our agents earn their keep: they take over the manual work so your time goes into the substance.
Content production
From brief to publication-ready page, in your tone of voice and on the right template.
SEO migration guidance
For a replatform, redesign or merge: inventory, redirect plan and follow-up measurement.
Link building with relevant partners
Partnerships with parties your audience already visits. Slower than buying, but it holds.
Search ads
Ongoing optimisation of your campaigns, so paid reach reinforces your organic build rather than replacing it.
Creative production
Visuals and ad material that match your brand kit, without booking a designer every time.
Automation and workflows
Taking recurring work off your hands with agents or integrations in your own stack.
Tech stack setup
Which tools stay, which can go and what you are missing. Including the connections between them.
Training your team
We set it up, your team works with it. Including how to judge what an agent produces.
Review
Is it landing, and what do we adjust?
A strategy is an assumption until you measure it. In a fast-moving market — certainly with AI search engines in play — you need to return to your foundation regularly.
KPI environment
One place to see where you stand, without lining up five systems side by side.
Share of voice
How much of the conversation in your market is about you, and how that compares to your competitors.
Referral domains
Which domains link to you, which ones are new and which links lead nowhere.
Visibility in AI engines
Are you named in ChatGPT, Perplexity and AI Overviews — and with what story?
Content performance
What each published page actually does, so the next round beats the last.
Market trends
What is shifting in your market and among competitors, before it shows up in your numbers.
Strategy sessions
Periodically reviewing together whether the direction still holds or something needs adjusting.
Adjusting the foundation
If your proposition is not landing, we go back to basics. That is not failure, that is the point.
Investment
Based on scope
We work monthly with a fixed fee that fits what is needed. Access to our agents and the monitoring is included. How much you pick up yourself and how much we do is up to you — we discuss that in an intro call and set it out in a proposal.
Book a callWhere is your growth stalling?
Half an hour to go through your situation and an honest answer on whether we can help.