An audit puts your goals next to what you are doing today. Where is the room to grow, what costs more than it should and what are you leaving on the table? You get a clear picture and an order of priorities.
Most organisations know exactly what they want to achieve. What is missing is an honest view of how current efforts relate to those goals.
That is what an audit is for. We take a fresh look at your goals, your resources and your execution, and translate that into concrete choices. Our own agents handle the inventory work, so we can spend our time on analysis and advice.
Three audits, one goal
Pick the audit that fits your question, or combine them.
01
AI audit
Where can AI make your marketing and sales smarter?
We map your tools, systems and processes in marketing and sales. Where is the manual work, where do tools overlap, and what can AI take over for you? You get a concrete plan, and if you like, we set it up for you.
Overview of your tech stack: cost, usage and overlap
Manual work in marketing and sales that AI can take over
Missing integrations that create manual work
An implementation plan: on your own, or together with us
02
Performance audit
Are marketing and sales delivering what they should?
We hold your goals up against your efforts and your marketing and sales strategy. From channels and budget split to funnel and follow-up.
Goals versus results per channel
Budget split between building and harvesting
Funnel, lead follow-up and marketing–sales alignment
Visibility in search engines and AI answers
03
Brand audit
Does your brand contribute to your goals?
We test your goals against your branding efforts: positioning, creatives and exposure. Does the story hold up, and are the right people seeing it?
Positioning and proposition against your competitors
Consistency of creatives, tone of voice and visual identity
Exposure: where you are visible and where you are not
Opportunities to sharpen your brand
How it works
How an audit works
1
Intake
We discuss your goals, your question and the context, and use that to scope the audit.
2
Analysis
Our agents gather the data, we dig into the substance and talk to the right people.
3
Report
Findings, opportunities and risks, clearly written up with an order of priorities.
4
Review
We walk through the outcomes together, so you know exactly what the next step is.