Our agents

AI agents that take over the manual work

As a client you get access to our agents. How much you do with them is up to you: if you can and want to work with them, you are largely at the wheel. If you lack the knowledge or the time, we run them for you.

Included in every engagement
1

Foundation

Recording who you are and where you are heading.

Brand profile

The base every other agent draws on.

Records who you are, how you sound, what you promise and who your competitors are — based on your story and your customers’. Every other agent works from it.

Delivers:Brand book
  • Tone of voice, brand kit and brand names
  • Proposition, audience and what sets you apart
  • Competitive picture and positioning
  • Website templates linked to content types
2

Direction

Finding opportunities and choosing a strategy from them.

Opportunity Agent

Where is the market leaving gaps?

Compares your brand profile with your competitors’ and looks for openings: in proposition, product offering, USPs, countries and sectors. Delivers opportunities plus a handful of compact strategies to choose from.

Delivers:Opportunities and strategies
  • Opportunities in proposition and offering
  • Differences in USPs, countries and sectors
  • Compact strategies to choose from
  • Your choice feeds back into the brand profile
3

Execution

Carrying out the actions that follow from that strategy.

Operations Assistant

What can you handle, and when?

Maps out a plan based on your budget, your capacity and the skills in your team. Shows what you still need and in what timeline it is realistic.

Delivers:Plan and capacity picture
  • Planning based on budget and capacity
  • Insight into which skills are missing
  • Realistic timeline per initiative
  • Prioritisation when not everything fits

Migration Agent

Which page goes where?

Crawls your own site and those of your main competitors, and maps the GAP at URL level. The basis for a migration plan or a content plan.

Delivers:Migration or content plan
  • Full inventory at URL level
  • GAP against competitors per topic
  • Redirect plan prioritised by value
  • Flags authority you cannot afford to lose

Copy Agent

From brief to published page.

Writes content from your brand profile and, if you want, publishes straight into your CMS using your own templates. Multilingual, with a fixed structure per page type.

Delivers:Publication-ready content
  • Writes in your tone of voice
  • Publishes directly into your CMS
  • Uses your own website templates
  • Multilingual, fixed structure per page type

Creative Agent

Visuals that match your brand kit.

Produces visual content for ads based on your brand profile. So you do not have to book a designer for every variant.

Delivers:Creatives for campaigns
  • Ad material from your brand kit
  • Variants for different formats
  • Consistent with your identity
  • Ready to test

Search Ads Agent

Continuous advice on your campaigns.

Keeps an eye on your search campaigns and flags improvements: waste, missed search terms and chances to let paid reach and organic reinforce each other.

Delivers:Ongoing campaign advice
  • Improvements per campaign
  • Search terms you already rank for organically
  • Spotting waste and overlap
  • Advice — you decide
4

Review

Measuring whether it works and where to adjust.

Monitoring environment

See whether it works, and where it shifts.

One place to track your KPIs and results: share of voice, referral domains, visibility in AI engines and the trends in your market. So you can judge whether your foundation and direction need adjusting.

Delivers:Insight to steer on
  • Share of voice in your market
  • Referral domains and link health
  • Visibility in search engines and AI engines
  • Market trends and competitor shifts

And more keep coming

We keep building new agents. Whenever we spot manual work that stands in the way of growth, we look at whether AI can take it over. New agents become available to existing clients automatically.

It all starts with your brand profile

Without a brand profile an agent does not know who it is working for. So we first record who you are, how you sound and where you are heading. Every agent works from it, and the monitoring checks against it.

Curious what they find in your market?

In a half-hour call we show you, using your own situation as the example. Real results, not sample data.